Tracking Ecommerce Metrics using Google Analytics
— Google Analytics (@googleanalytics) October 16, 2017
Very good article about how to use Google Analytics to track ecommerce metrics. With Google Analytics, you can get valuable insights about your visitors – where they came from, their behaviour – what they did on your website, and their conversion path – whether they meet your business goals.
You can read full article here, where you will find all about implementing Ecommerce tracking in Google Analytics, about which metrics to track and about four stages of an Ecommerce business like Traction → Growth → Transition → Scale.